RIVALRY
Despite the contention, friction and frustration, rivalries make you better. They create, not destroy. This campaign features the real stories of NYC Originals who challenge and push each other forward with their own rivalries.CREDITS
Client: adidasDirector: Matvey Fiks
Photographer: Lawrence Agyei
GCD: Hunter Hampton + Jeph Burton
CD: Alfonso Ruiz + Zack Browne
ACD: Noah Bramme + Andreas Karlsson