ADIDAS CLASSICS
We created bespoke ecosystems for both the RIVALRY LUX and FORUM LOW CL silhouettes. Our goal was to promote each shoe and their audience within their natural habitat. The FORUM LOW CL emphasizes a lively lifestyle with playful decor and accessible style, while RIVALRY LUX offers luxurious, refined interiors with neutral tones, intimate lighting, and meticulous attention to detail.
CREDITS
Client: adidas
Photographer: Shaniqua Jarvis
Set Designer: Nat Hoffman
GCD: Hunter Hampton + Jeph Burton
CD: Alfonso Ruiz + Zack Browne
Copywriter: Chris Chance
Art Director: Christian Bermudez
ROLE
Design + Art Direction