Hannah Lo Bello is a Design Director based in New York. She is currently working at Johannes Leonardo. Must love dogs.


Select Clients: adidas, The Fader, Major League Soccer, Russell Athletic, Pabst Blue Ribbon, Volkswagen  

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AE 2

The Anthony Edwards 2 kicks off the next major chapter in Ant Man’s journey. As AE's game continues its rapid ascent, our campaign photography elevates alongside him. We capture Ant's undeniably heroic presence through dramatic vignettes, deliberately including young athletes to powerfully showcase his influence on the future of basketball.

CREDITS

Client: adidas
Director: Onda
Campaign Photographer: Conor Cunningham
Product Photographer: Asato Iida
Producer: Oli McAvoy
GCD: Hunter Hampton + Jeph Burton
CD: Alfonso Ruiz + Zack Browne
Copywriter: Chris Chance
Art Director: Christian Bermudez

ROLE

Design + Art Direction

AE 1 

Anthony Edwards’ unique brand of confidence and self-belief is what pushes him to be great, both on and off the court. It’s powerful and unwavering. Joyous and inspiring. He believes in himself so much that it makes you want to believe, too. Whether you’re a superstar prodigy from day one, a kid who just made his first trick shot, or someone who’s just put on his first pair of the AE 1, when you live up to the person you see inside yourself the possibilities are endless. Believe That.

CREDITS

Client: adidas
Director: Onda
DOP: Andrew Yuyi Truong
Photographer: Jack McCain
Editor: Aaron Butler
Production Designer: Hannah Meachin
GCD: Hunter Hampton + Jeph Burton
CD: Alfonso Ruiz + Zack Browne
Copywriter: Chris Chance
Art Director: Kelechi Mpamaugo  

ROLE

Design + Art Direction

ADIDAS CLASSICS


 We created bespoke ecosystems for both the RIVALRY LUX and FORUM LOW CL silhouettes. Our goal was to promote each shoe and their audience within their natural habitat. The FORUM LOW CL emphasizes a lively lifestyle with playful decor and accessible style, while RIVALRY LUX offers luxurious, refined interiors with neutral tones, intimate lighting, and meticulous attention to detail.

CREDITS


Client: adidas
Photographer: Shaniqua Jarvis
Set Designer: Nat Hoffman
GCD: Hunter Hampton + Jeph Burton
CD: Alfonso Ruiz + Zack Browne
Copywriter: Chris Chance
Art Director: Christian Bermudez

ROLE
Design + Art Direction

IIINFINITY

IlInfinity isn’t just from the future— it’s a message to the future. It’s a statement from this generation not to the last one, but the next one. That we’re the ones they’re going to look back on. That IlInfinity is going to become the reference for generations to come.

CREDITS

Client: adidas
Director: Onda
Photographer: Alex Cascallana
Producer: Oli McAvoy
Editor: Tom Hohle
Production Designer: Michael Younker
GCD: Hunter Hampton + Jeph Burton
CD: Alfonso Ruiz + Zack Browne
Copywriter: Chris Chance
Art Director: Christian Bermudez

ROLE

Design + Art Direction

RIVALRY

Despite the contention, friction and frustration, rivalries make you better. They create, not destroy. This campaign features the real stories of NYC Originals who challenge and push each other forward with their own rivalries.

CREDITS

Client: adidas
Director: Matvey Fiks
Photographer: Lawrence Agyei
GCD: Hunter Hampton + Jeph Burton
CD: Alfonso Ruiz + Zack Browne
ACD: Noah Bramme +  Andreas Karlsson

ROLE

 Design + Art Direction

FADER CANNABIS

Package design for the Fader’s potential cannabis line.

CREDITS

Client: The Fader
ACD: Shaung Wan + Emily Kapsner
Design:  Annie  Short

ROLE

Design

PBR: THE FEARLESS EXPERIENCE

Promo + merch design for a Pabst Blue Ribbon event in LA. The Fearless Experience highlights the resilience of singer/songwriter, Pink Sweat$ and his ability to overcome a throat illness that threatened the chance to ever perform again. Guests were immersed in a space where they could share their vulnerabilities and be empowered by acknowledging their fears.

CREDITS

Director: Jackson Tisi
EP: Andrew Simkiss
Production Company: Acres
Producer: Luigi Rossi
DP: Patrick Golan
Edit: Dylan Edwards
Color: Kath Raisch at Company 3
Sound: Nikolay Anotonov
Score: Gavin Brivik
Event Photography: Jennifer Johnson, Jerritt Clark
Production: Simone Henault

ROLE

Design

D.O.N. ISSUE #5

 The Drive explores Donovan Mitchell’s Why – who he does it for, and what keeps him going. And it’s never once been about him or the accolades – it’s been about his community. The people that helped him succeed, the fans that chant his name in the arena, the kids that model their game after his on backyard courts. Partnering with our director/photographer Jameela Elfaki, we captured an intimate look into Don and what keeps him going.

CREDITS

Client: adidas
Director/Photographer: Jameela Elfaki
DP: Erynn Patrick Lamont
GCD: Hunter Hampton + Jeph Burton
DD: Shaung Wan
CD: Alfonso Ruiz + Zack Browne
Sr Art Director: Kevin Lu
Sr Copywriter: Karan Raikar

ROLE

Design + Art Direction

PARK 151

 Park 151 is the first residential development on the park in Cambridge Crossing, MA. We created an identity that reflects proximity to open space and seamless living.

CREDITS

Agency: ERA Co
Illustrator: Saskia Keultjes
CD: Anthony Nelson
DD: Kiser Barnes

ROLE

Design

CONEY IS.

 CONEY IS. a creative platform that celebrates the many sides of Coney Island. Beyond a summer escape, it has a soul that reveals its true colors when no one is looking. We highlighted the people, places, ideas and traditions that create Coney’s rich cultural tapestry and eclectic spirit.

CREDITS

Agency: ERA Co
CD: Anthony Nelson
DD: Kiser Barnes
Photography: Arkan Zakharov
Design: Christian Capocci

ROLE

Design