Hannah Lo Bello is an Associate Design Director based in New York. She is currently working at Johannes Leonardo. Must love dogs.


Select Clients: adidas, The Fader, Major League Soccer, Russell Athletic, Pabst Blue Ribbon 

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IIINFINITY

IlInfinity isn’t just from the future— it’s a message to the future. It’s a statement from this generation not to the last one, but the next one. That we’re the ones they’re going to look back on. That IlInfinity is going to become the reference for generations to come.

CREDITS

Client: adidas
Director: Onda
Photographer: Alex Cascallana
Producer: Oli McAvoy
Editor: Tom Hohle
Production Designer: Michael Younker
GCD: Hunter Hampton + Jeph Burton
CD: Alfonso Ruiz + Zack Browne
Copywriter: Chris Chance
Art Director: Christian Bermudez

ROLE

Design + Art Direction

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AE 1 SS25

For the launch of Anthony Edwards debut signature shoe, we established a distinct and ownable peach world where Ant’s personality and performance were showcased.

With the success of our launch we knew we were on to something iconic. Our photos were packaged along with a set of films that are 100% Ant. 100% Atlanta. 100% adidas.

It was important that we match the tone of our films and really leverage Ant’s joyous self-belief and confidence within our imagery.

Bold. Irreverent. Unforgettable.

CREDITS

Client: adidas
Director: Onda
Campaign Photographer: Eric Johnson
Product Photographer: Jack McKain
Producer: Oli McAvoy
Editor: Tom Hohle
GCD: Hunter Hampton + Jeph Burton
CD: Alfonso Ruiz + Zack Browne
Copywriter: Chris Chance
Art Director: Christian Bermudez

ROLE

Design + Art Direction

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AE 1 FW23

Anthony Edwards’ unique brand of confidence and self-belief is what pushes him to be great, both on and off the court. It’s powerful and unwavering. Joyous and inspiring. He believes in himself so much that it makes you want to believe, too. Whether you’re a superstar prodigy from day one, a kid who just made his first trick shot, or someone who’s just put on his first pair of the AE 1, when you live up to the person you see inside yourself the possibilities are endless. Believe That.

CREDITS

Client: adidas
Director: Onda
DOP: Andrew Yuyi Truong
Photographer: Jack McCain
Editor: Aaron Butler
Production Designer: Hannah Meachin
GCD: Hunter Hampton + Jeph Burton
CD: Alfonso Ruiz + Zack Browne
Copywriter: Chris Chance
Art Director: Kelechi Mpamaugo  

ROLE

Design + Art Direction

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RIVALRY

Despite the contention, friction and frustration, rivalries make you better. They create, not destroy. This campaign features the real stories of NYC Originals who challenge and push each other forward with their own rivalries.

CREDITS

Client: adidas
Director: Matvey Fiks
Photographer: Lawrence Agyei
GCD: Hunter Hampton + Jeph Burton
CD: Alfonso Ruiz + Zack Browne
ACD: Noah Bramme +  Andreas Karlsson

ROLE

Design + Art Direction

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FADER CANNABIS

Package design for the Fader’s potential cannabis line.

CREDITS

Client: The Fader
ACD: Shaung Wan + Emily Kapsner
Design:  Annie  Short

ROLE

Design

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PBR: THE FEARLESS EXPERIENCE

Promo + merch design for a Pabst Blue Ribbon event in LA. The Fearless Experience highlights the resilience of singer/songwriter, Pink Sweat$ and his ability to overcome a throat illness that threatened the chance to ever perform again. Guests were immersed in a space where they could share their vulnerabilities and be empowered by acknowledging their fears.

CREDITS

Director: Jackson Tisi
EP: Andrew Simkiss
Production Company: Acres
Producer: Luigi Rossi
DP: Patrick Golan
Edit: Dylan Edwards
Color: Kath Raisch at Company 3
Sound: Nikolay Anotonov
Score: Gavin Brivik
Event Photography: Jennifer Johnson, Jerritt Clark
Production: Simone Henault

ROLE

Design

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D.O.N. ISSUE #5

The Drive explores Donovan Mitchell’s Why – who he does it for, and what keeps him going. And it’s never once been about him or the accolades – it’s been about his community. The people that helped him succeed, the fans that chant his name in the arena, the kids that model their game after his on backyard courts. Partnering with our director/photographer Jameela Elfaki, we captured an intimate look into Don and what keeps him going.

CREDITS

Client: adidas
Director/Photographer: Jameela Elfaki
DP: Erynn Patrick Lamont
GCD: Hunter Hampton + Jeph Burton
DD: Shaung Wan
CD: Alfonso Ruiz + Zack Browne
Sr Art Director: Kevin Lu
Sr Copywriter: Karan Raikar

ROLE

Design + Art Direction

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CONEY IS.

CONEY IS. a creative platform that celebrates the many sides of Coney Island. Beyond a summer escape, it has a soul that reveals its true colors when no one is looking. We highlighted the people, places, ideas and traditions that create Coney’s rich cultural tapestry and eclectic spirit.

CREDITS

Agency: ERA Co
CD: Anthony Nelson
DD: Kiser Barnes
Photography: Arkan Zakharov
Design: Christian Capocci

ROLE

Design

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REMEMBER THE WHY: CH 01

At the height of success, when the noise and distractions are at their peak, there’s only one direction to go to move forward—back to your roots. In this 3-minute film directed by creative collective ILLIMITÉWORLD, we follow the journey of an undefined hooper as he navigates the distractions from fans, haters, and moochers to return to the place where it all makes sense, the court. 

CREDITS

Client: adidas
Director: ILLIMITÉWORLD
Photographer: Levi Walton
GCD: Hunter Hampton + Jeph Burton
DD: Shaung Wan
CD: Alfonso Ruiz + Zack Browne

ROLE

Design

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REMEMBER THE WHY: CH 02

In Chapter 01 we went to the desert to strip away noise and distraction and rediscover our focus. In Chapter 02 we continue this journey by returning to the place that resonates with hoopers most — to the sanctuary of their first court. 

CREDITS

Client: adidas
Photographer: Levi Walton 
GCD: Hunter Hampton + Jeph Burton
DD: Shaung Wan
CD: Alfonso Ruiz + Zack Browne

ROLE

Design + Art Direction